Maria Koch explains her intentions behind the new Sloggi x 032c Workshop collection

032c’s own ready-to-wear label often advocates fashion over function with collections characterized by bright cuts and fine fabrics. But in its latest collaboration with Sloggi, it’s turning its attention to making garments with everyday practicality at its core.

Launched earlier this September, the collection definitely featured 11 loungewear staples, including oversized t-shirts, sweatshirts and slimline trousers. The star piece was without a doubt the boxy poncho, which doubles as a cozy blanket for on-the-go. Combined, the garments gave wearers the ability to feel composed as well as supported and comfortable in any setting.

Looking back on 032c Workshop’s most diverse collaboration to date, the brand’s Creative Director Maria Koch sits down with Hypebae for an exclusive interview. Read on to learn more about her early association with the brand, the design process and what the collection means to modern busybodies.

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Tell us a little about how the collaboration with Sloggi came about.

We were originally looking for a strong partner for an underwear capsule. My soul mate was Sloggi – as a young teenager I only wore their underwear and I remember their comfort, quality and minimalistic look. In the end we stopped making underwear because they made another very interesting proposal for loungewear.

How does Sloggi’s ‘comfort-focused’ brand mission intersect with the spirit of 032c Workshop?

The impetus for the collaboration between 032c and Sloggi came during the lockdown period, when the relationship between comfort and fashion was being redefined worldwide. These changes in the international market in recent years have shaped fashion and in turn inspired Sloggi, the world’s leading lingerie brand, to add a new clothing category to its range. With 032c as the creative lead, it’s the ideal start to create this new category of loungewear that combines comfort, form and fashion.

Before you started designing, what were your main goals for the collaborative collection?

I wanted it to feel super light. Comfortable yet strong enough to be worn outside as a strong casual look.

How do the shapes and silhouettes of the garments play in this overall focus?

The poncho perfectly embodies what we have done. You can use it as a blanket and wrap yourself in it and wear it outside as a fully realized garment. The jersey is brushed soft on the inside, which is cozy but still feels good. The silhouette is strong and minimal, in black with tonal 3D printing. All other pieces are more conceptual and made for the layered look. All pieces speak to each other and each piece looks and works well with every other piece in the collection. Admittedly, there is a little wild outsider – the hand-dyed socks. I always find it very attractive to have a disturbing moment.

How do you imagine the people who wear the clothes in everyday life?

You can wear the pieces at home, in bed, outside and even as something to go out. Anything is possible with these pieces; They give the wearer a degree of freedom.

What do you think this collection says about modern lifestyle and how we dress?

To dress individually, you certainly need a base. Currently, this is very much designed for comfort. I think we are in the age of negative pressure. You always have to fulfill something, follow something or do something.

Even the idea of ​​rest only takes place as an active decision to do so. This is especially true if you want to have a more active rest, e.g. B. with yoga or a long walk. That is why our pieces are wonderful companions for such wishes. Wherever possible, priority should be given to the need for reduction, retreat, and being with oneself.

Shop the Sloggi x 032C Workshop range online now.

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